Perseus Publishing Staff. Business: The Ultimate Resource.
London, GBR: Bloomsbury Publishing Plc, 2002. p 917.The Age of Discontinuity/ Peter F. Drucker
The Competitive Advantage of Nations/Michael Porter
Nations, competition, and productivity
clusters
How to Win Friends and Influence People/Dale Carnegie
Innovation in Marketing/Theodore Levitt
Intellectual Capital/Thomas Stewart
The Living Company: Habits for Survival in a Turbulent Business Environment/ Arie de Geus
sensitive to their environment; cohesive, with a strong sense of identity; tolerant; conservative in financing.
Management Teams: Why They Succeed or Fail/ R. Meredith Belbin
Nine archetypal functions make up an ideal team: 育苗者plant, 協調者coordinator, 塑造者shaper, 團隊工作者teamworker, 完成者completer, 執行者implementer, 資源調查者resource investigator, 專家specialist, and 監控評估者monitor evaluator. Unsuccessful teams can be improved by analyzing their composition and making appropriate changes.
Marketing Management/ Philip Kotler
Marketers must know when to:
- cultivate large markets or niche markets;
- launch new brands or extend existing brand names;
- push or pull products through distribution;
- protect the domestic market or penetrate aggressively into foreign markets;
- add more benefits to the offer or reduce the price;
- expand or contract budgets for sales force, advertising, and other marketing tools.
Maslow introduced the concept of a hierarchy of needs which has formed an integral part of marketing, human resource, motivational, and management literature ever since. The book makes an important contribution to the emergence of human relations as a professional discipline.
Organizational Culture and Leadership / Edgar Schein
Organizational Learning / Chris Argyris, Donald Schon
